What I do
I create designs that go beyond aesthetics.
Designs that work, designs that make people move.
It doesn't matter if a company is a start-up or an experienced player in the industry, ensuring that it takes on the right identity can help clients perceive it and its products and services to be value-worthy. Brand identity is not dressing up the company with a fake persona -actually quite the opposite. Developing the identity starts from the very core of the company and bringing out what's inside for the world to see it in its bare authenticity. Does your jersey match your skillsets?
The best band can play the best song busking in a hollow subway station but they'll only likely make a coffee cup full of spare change. Are you occupying the right space in the mind of your audience? Designing how the message is delivered is as important as the message itself. Stop busking and start playing in the right concert halls.